What is your opinion on Salon Marketing?

What is your inner opinion about yourself and how do you feel you would fit into the scheme of things with salon marketing?

Let’s examine a few points…

* How and what do you feel about your being involved in the beauty and salon profession?
* Why did you have to choose beauty in the first place?
* Is there any particular reason for choosing salon marketing or you felt it was a profit making venture?
* What is it that makes your spa and salon unique from the rest?
* Where do you see yourself this time next year?
* How do clients see and perceive you?
* What is your outstanding quality that makes you recognized by others?

Now for some technical queries...

* What are the biggest misconceptions about hair care, hair color, skin care and spa treatments?
* What is your personal opinion of the beauty and salon market?
* What are the customer reactions towards nail care etc (just pick your area of expertise)
* What are the ‘5 Top Misconceptions’ with regard to beauty and spa marketing?
* Are you aware of the trends that drive the beauty and salon markets?
* Do you have any interesting facts about the beauty industry in the US?
* Do you have access to any of the statistics pertaining to the fastest growing and most popular trends in the beauty industry?

Remember, you need to become more of a ‘total authority’ on this subject and the industry as a whole in which you do business

Your world is expanding, and you are now involved in educating the media about this profession... not just about your salon or spa.

It is very impressive and credible when you are able to put your own business ‘intelligently in context’ with the rest of the world.

For example, you should be in a position to discuss and highlight the following;

* How has the economy affected your salon or spa?
* How has it affected others in the area?
* How has it affected others in the region and in the country?
* Have you revised anything about your salon to accommodate clients in this tough economy (services, hours, prices)?
* What can clients anticipate as some ‘new services of the future’? (The media loves future predictions).
* Name some role-models in your profession that you respect the most as someone who is successful?

Now have a few of those answers in your back pocket and you are set in your focus towards salon marketing