The “spa” or “salon marketing” as a concept is a relatively new form of business that was introduced sometime back. The spa market is expected to have good growth potential and business opportunity prospects for US cosmetics and beauty goods companies.
Beauty salons are personal service businesses that provide cosmetic or other treatments for men and women. A beauty salon, which is often different from a hair salon, focuses generally on face and body treatments, primarily for women, although men’s salons and the men's beauty salon market is slowly increasing.
It is to be noted that almost 50% of beauty salon workers are self-employed, in other words, booth renters, in local terminology. That is to say, most outlets are small stores and a significant percentage of workers work out of their homes or rent space from salons. However, employee turnover in the industry can be as high as 40%. Additionally, the cosmetics market is a highly competitive market in the US, although US manufacturers of cosmetics should keep an eye on the foreign markets so as to cope up with international demand.
More details, demographics and a sample business plan can be obtained from visiting the below link –
http://www.researchwikis.com/Beauty_Salons_Marketing_Research#Background
Market Structure
The information and sources for the salon and spa marketing data have been taken from the US Census, US Department of Commerce, Company and industry websites and the research-wiki site.
According to the Occupational Outlook Quarterly, published by the U.S. Department of Labor, it shows cosmetology as a steadily growing occupation in the U.S. through 2005. However, the Department of Labor also shows Nail Technicians as one of the 11 fastest growing occupations in the U.S. and cosmetologists as number 37 in the top 100 occupations.
Beauty salons average
* 5 stations, with 3 full-time and
* part-time workers.
The industry has seen steady growth since 2000:
* Salons average about 150 weekly visits
* Since 2000, the number of salon workers rose 26%
* Since 2000, the total number of salons is up about 6%
* Almost over 580,000 positions were filled in the year 2002
* Out of this, the experienced workers comprised 75% of the new employment hires and those with less than one year’s experience comprised of the balance 25% of new hires.
Industry statistics:
* 20% of salons are hair salons
* 60% of salons are full-service
* 5% of salons are nail salons (13% of industry workers are manicurists)
* 5% of salons are barber shops
* Average income is close to the U.S. family income average - about US $40,000
Worker segmentation
* 60% of workers are full time
* 30% of workers are part time (< 40 hour workweek)
* 10% are occasional workers (cleaning, etc.)
On an average month, Google reports that approximately
* 200,000 people search online for "beauty salon" in the UK and about 675,000 in the USA
* 200,000 people search for "hair salon" in the UK, 1,225,000 in the USA
* 2,750,000 people search for "spa" in the UK, and about 7,500,000 in the USA
More details, demographics and a sample business plan can be obtained from visiting the below link –
http://www.bplans.com/hair_and_beauty_salon_business_plan/financial_plan_fc.cfm
So, if you don’t have a good marketing plan, you could lose a lot of salon marketing and spa marketing business and you would not even realize it
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