A press release copywriting is nothing but a well written statement to the media. Press release can also mean many things, be it an announcement of a news item, scheduled event, announcement of a new product or service.
Writing effective press releases will serve your business well as it attracts the attention of the online audience. It would also get picked up by the various news sites and as a result boost the site's search engine rankings.
The headline of an effective press release should be brief, clear and to the point. In other words, a compact version of the press releases’ key point. Such a news release not only builds your business reputation and credibility, but can also create a virtual story. It can also announce events and narrate an inspiring story thereby helping your organization by indicating why you are the best in your field.
It can also drive selected traffic to your website. Any event that happens in your company (be it an opening or even appointments) can be turned into a compelling press release by good press release copywriting. This, in turn can elicit maximum response from your clientele thereby earning the trust of your target audience.
An effective press release can be written to be informative to the reading public with a defined "tactic" that gets reporters, editors and producers interested in what's going on with your business or agency and your clients.
The primary important information of a good news release is contained in its lead sentence, which generally is about 25 to 30 words. It is here where you grab the reader's attention by giving a brief of the press release that you intend to announce. Another common mistake that copywriters make is that they confuse the title / heading or the summary paragraph with the lead. It should be important that the lead has its own identity. The rest of the news release just illustrates the details provided in the lead paragraph.
Like any news story, an effective press release should try and keep the paragraphs and sentences short. In other words, about three lines per paragraph. Good press release copywriting ensures that the first few paragraphs provides details on whos', whats', whens', wheres', whys' and any such similar queries.
Another important factor to remember is that a press release is not a reprint. In other words, a press release should not blindly copy its information from another similar source. However, it can re-craft it as a feature or news article.
A normal press release is about 350 to 750 words and is generally written using a word processor (MSWord in most cases)
Finally, make certain that your press release does not look like an article. If you plan in writing effective press release, then it is better you get your copywriting right.
Saturday, April 24, 2010
Monday, April 12, 2010
Ten Ideas
Nobody Is Man Enough
If you are bachelor, you might think I am not man enough. But the beauty is that nobody is man enough. Some people feel that Osama Bin Laden is Laden with shit and is changing places every week not because US President George Bush will find him, but because his wife will reach him.
Bush didn't abandon the flag during the shoe onslaught
Our glorious leader, General Pubes was recently caught in a shoe incident in Iraq. A quick viewing of the video certainly leaves one with the impression that the Chosen One actively dodged the shoe, thereby allowing it to strike the “Stars And Stripes”, thereby desecrating its holy cloth with the stink of islamunistofascist footwear.
Hollywood decides to go public
It has been decided that due to the exhorbitant prices charged by the Hollywood stalwarts, producers have decide to list them at Wall Street. Now, their prices will be decided as per market listings and as per the market value, their share prices command at the time of signing a new picture
Two squashed balls.
Fat men's balls are always being smashed as there is nowhere for them to run to and nowhere to hide. A fat man's penis will suck up into his body cavity, but the balls are left behind to fend for themselves. So they are always aching and always sweating and it's just disgusting. Sometimes they get pulled up on top of all the fat and flab, but they aren't at rest because they're being pulled too far out of place.
Christian Anti-Defamation Commission
There is a gay and secular fascism in the country that wants to impose its will on the rest of the people. Those in anti-homosexual ministries are vilified for working to deny basic human rights to the unbelievers who refuse to submit to our religious laws.
Arseholes have been elected boss and get public attention
Arseholes went on strike this morning and refused to do their daily work. Within a short time the eyes became crossed, the hands clenched, the feet twitched, the heart and lungs began to panic and the brain fevered. Eventually a “motion” was passed that the arsehole be the control center or the “boss” of the body. The other parts had little choice but to do all the work while the boss just sat and passed out the shit!
Prostitute goes on strike
A policeman arrested a prostitute in the Hospital area and was taken to court this morning. Her lawyer vehemently denied that she was a prostitute and that she had been contracted to finish a job at the newly built laboratory. When asked to be specific, the lawyer replied that she was a “social engineer” and her specialty was to build and destroy erections. However, the judge has decided to issue taxes on the Social Engineer, as it was understood that she had not paid any taxes
Why India supported John McCain for the 2008 presidential election
India extended their support to John McCain, when he publicly announced, last Friday, about his grand outsourcing plan. If elected president, John McCain said that he would immediately begin to outsource the cabinet and their respective agencies. McCain re-iterated that the Housing department will be placed with an Indian call center as he felt that the Indians seem to know far better what is missing in the housing scene throughout America these days. Besides, they apparently also have the funds to manage the department and its problems, with their casinos bulging with cash. Besides, the natural skill of these people to manage and stay out of global conflicts was amazing, according to the Senator from Arizona.
Salman Rushdie Is Once Again On The Prowl in Midtown
Sir Salman Rushdie was recently spotted having a drink with an attractive thing in downtown Manhattan. It was said that he was not being able to work as it was one of the terrible byproducts of his breakup with Padma Lakshmi. Salman has described the split as a "nuclear bomb dropped in his living room when you're trying to work. Perhaps, he feels that socializing might help him relax and get himself out of the system, after a day of slogging and groom himself for another grueling day
Both Osama bin Laden and Bush have something in common
When asked what the issue was, secret service officials played down the issue. When pressed for an answer, it was discovered that the answer was crabs. It was discovered both Osama and crabs tend to irritate Bush
If you are bachelor, you might think I am not man enough. But the beauty is that nobody is man enough. Some people feel that Osama Bin Laden is Laden with shit and is changing places every week not because US President George Bush will find him, but because his wife will reach him.
Bush didn't abandon the flag during the shoe onslaught
Our glorious leader, General Pubes was recently caught in a shoe incident in Iraq. A quick viewing of the video certainly leaves one with the impression that the Chosen One actively dodged the shoe, thereby allowing it to strike the “Stars And Stripes”, thereby desecrating its holy cloth with the stink of islamunistofascist footwear.
Hollywood decides to go public
It has been decided that due to the exhorbitant prices charged by the Hollywood stalwarts, producers have decide to list them at Wall Street. Now, their prices will be decided as per market listings and as per the market value, their share prices command at the time of signing a new picture
Two squashed balls.
Fat men's balls are always being smashed as there is nowhere for them to run to and nowhere to hide. A fat man's penis will suck up into his body cavity, but the balls are left behind to fend for themselves. So they are always aching and always sweating and it's just disgusting. Sometimes they get pulled up on top of all the fat and flab, but they aren't at rest because they're being pulled too far out of place.
Christian Anti-Defamation Commission
There is a gay and secular fascism in the country that wants to impose its will on the rest of the people. Those in anti-homosexual ministries are vilified for working to deny basic human rights to the unbelievers who refuse to submit to our religious laws.
Arseholes have been elected boss and get public attention
Arseholes went on strike this morning and refused to do their daily work. Within a short time the eyes became crossed, the hands clenched, the feet twitched, the heart and lungs began to panic and the brain fevered. Eventually a “motion” was passed that the arsehole be the control center or the “boss” of the body. The other parts had little choice but to do all the work while the boss just sat and passed out the shit!
Prostitute goes on strike
A policeman arrested a prostitute in the Hospital area and was taken to court this morning. Her lawyer vehemently denied that she was a prostitute and that she had been contracted to finish a job at the newly built laboratory. When asked to be specific, the lawyer replied that she was a “social engineer” and her specialty was to build and destroy erections. However, the judge has decided to issue taxes on the Social Engineer, as it was understood that she had not paid any taxes
Why India supported John McCain for the 2008 presidential election
India extended their support to John McCain, when he publicly announced, last Friday, about his grand outsourcing plan. If elected president, John McCain said that he would immediately begin to outsource the cabinet and their respective agencies. McCain re-iterated that the Housing department will be placed with an Indian call center as he felt that the Indians seem to know far better what is missing in the housing scene throughout America these days. Besides, they apparently also have the funds to manage the department and its problems, with their casinos bulging with cash. Besides, the natural skill of these people to manage and stay out of global conflicts was amazing, according to the Senator from Arizona.
Salman Rushdie Is Once Again On The Prowl in Midtown
Sir Salman Rushdie was recently spotted having a drink with an attractive thing in downtown Manhattan. It was said that he was not being able to work as it was one of the terrible byproducts of his breakup with Padma Lakshmi. Salman has described the split as a "nuclear bomb dropped in his living room when you're trying to work. Perhaps, he feels that socializing might help him relax and get himself out of the system, after a day of slogging and groom himself for another grueling day
Both Osama bin Laden and Bush have something in common
When asked what the issue was, secret service officials played down the issue. When pressed for an answer, it was discovered that the answer was crabs. It was discovered both Osama and crabs tend to irritate Bush
Friday, April 9, 2010
The Credit Crunch And Mistresses
As the credit crunch bites, businessmen may be turning to sex as a cheap way to pass time
Infact, a recent market survey conducted on over 1000 adults found that sex was the most popular free activity, ahead of window shopping and gossiping.
In fact, Ms. Mouthfull, a market analyst said that she was glad that people are finding ways of relieving some of their credit crunch woes, but if there's one thing it's worth fucking out, I am sorry, forking out for, it is condoms.
There seems to be a sense of desperation among women with regard to dating rich men and the and men are able to sense this now
Ms. Kuntz, a sex shop worker indicated that wealthy men generally cut out their gifts to mistresses during times of financial crisis. She further added that as per the new survey it has been confirmed that affluent businessmen who keep extramarital lovers, plan to cut back on presents and payments to their mistresses in the wake of the economic downturn.
All of her friends are searching for rich, handsome men but there are less and less of them now around, says Ms. Kuntz. The money isn’t flowing like usual and hunting a rich man has become extremely difficult. As a result there are less free drinks and dinners. What's weird about it is that admitting this doesn't seem to embarrass them at all.
However, a majority of rich women who are have extramarital affairs, plan in boosting their lovers’ allowances, according to a recent research that sheds light on the different ways the different sexes deal with financial stress.
More than 75 percent of the adulterous multi-millionaires from the male species, who were surveyed said that they planned to spend less money on gifts and treats for their lovers, and over 80 per cent planned to cut down on their regular payments.
It is definitely going to be hard!
However, funnily it appears that Viagra sales have shot up !
Mr. Dickhardt, a professional gigolo feels that affairs that have lasted several years will be the most vulnerable during the impending recession, with wealthy people of both sexes more likely to support lovers they have taken within the last few years.
It is obvious that once they lose the magic in the relationship a lot of erections are going to be destroyed
Rich people are getting hit in their vulnerable spots and they're all expressing the need to curtail unnecessary spending as there is a huge amount of money that is being funelled and unless that is taken care of wisely, it is going to spiral out of control
However, successful women actually put more importance on their extramarital relationships as the economy declines and their working lives become more difficult.
Ms. Fuchall, an market analyst feels that over 20 per cent of the women have plans in cutting down on their presents and allowances to their lovers, while more than a half planned to increase their financial investment in their paramour.
This generated a new interest in the womens behaviour.
Ms. Bighole (name changed for fear of recognition) who has two paramours, felt that it was during such times that the need for a lover arises more than ever, as tensions run high and there is no excitement
The Government, however feels that with so much funds spread over this segment of the market, that a separate division be created to address the problems of this segment.
Infact, a recent market survey conducted on over 1000 adults found that sex was the most popular free activity, ahead of window shopping and gossiping.
In fact, Ms. Mouthfull, a market analyst said that she was glad that people are finding ways of relieving some of their credit crunch woes, but if there's one thing it's worth fucking out, I am sorry, forking out for, it is condoms.
There seems to be a sense of desperation among women with regard to dating rich men and the and men are able to sense this now
Ms. Kuntz, a sex shop worker indicated that wealthy men generally cut out their gifts to mistresses during times of financial crisis. She further added that as per the new survey it has been confirmed that affluent businessmen who keep extramarital lovers, plan to cut back on presents and payments to their mistresses in the wake of the economic downturn.
All of her friends are searching for rich, handsome men but there are less and less of them now around, says Ms. Kuntz. The money isn’t flowing like usual and hunting a rich man has become extremely difficult. As a result there are less free drinks and dinners. What's weird about it is that admitting this doesn't seem to embarrass them at all.
However, a majority of rich women who are have extramarital affairs, plan in boosting their lovers’ allowances, according to a recent research that sheds light on the different ways the different sexes deal with financial stress.
More than 75 percent of the adulterous multi-millionaires from the male species, who were surveyed said that they planned to spend less money on gifts and treats for their lovers, and over 80 per cent planned to cut down on their regular payments.
It is definitely going to be hard!
However, funnily it appears that Viagra sales have shot up !
Mr. Dickhardt, a professional gigolo feels that affairs that have lasted several years will be the most vulnerable during the impending recession, with wealthy people of both sexes more likely to support lovers they have taken within the last few years.
It is obvious that once they lose the magic in the relationship a lot of erections are going to be destroyed
Rich people are getting hit in their vulnerable spots and they're all expressing the need to curtail unnecessary spending as there is a huge amount of money that is being funelled and unless that is taken care of wisely, it is going to spiral out of control
However, successful women actually put more importance on their extramarital relationships as the economy declines and their working lives become more difficult.
Ms. Fuchall, an market analyst feels that over 20 per cent of the women have plans in cutting down on their presents and allowances to their lovers, while more than a half planned to increase their financial investment in their paramour.
This generated a new interest in the womens behaviour.
Ms. Bighole (name changed for fear of recognition) who has two paramours, felt that it was during such times that the need for a lover arises more than ever, as tensions run high and there is no excitement
The Government, however feels that with so much funds spread over this segment of the market, that a separate division be created to address the problems of this segment.
Monday, April 5, 2010
Domestic Violence
There is so much that you really should know about domestic violence... besides the fact that it is a serious, widespread social problem in America today.
Here are some other facts:
At least 50% of the men who frequently assaulted their wives also frequently abused their children. Each year, between 2,000 - 5,000 children die each year because of domestic violence. Most victims of domestic violence allow themselves to be beaten, so that they want the abuse to end. They engage in various survival strategies to protect themselves and their children (i.e., calling the police and/or seeking help from family members). Another strategy is silence (ie taking a beating to keep the batterer from attacking the children).
As a result, most victims suffer from psychological effects (ie post traumatic stress disorder or depression), as a result of being constantly abused
When domestic violence involves children, it can either be direct and intentional or indirect and accidental. If it is direct and intentional then it is considered to be a deliberate and willful act that has been carried out with the purpose of injuring the child. If it is indirect and accidental then the damage results when a child lives with family violence. In this case, the youth is not the target of the violence, but must live with the pain and suffering which results from such experiences. This is why the terms domestic violence and family violence are interchangeable.
There are close to 1,500,000 incidents of domestic violence per year and that 1 in every 3 women has been domestically abused during their lifetime.
At least one-third of American women (31%) report being abused by a partner at some point in their lives. Furthermore, 25% of American women report being domestically abused and that 30% of Americans say that they know a woman who has been domestically abused in the past year. In addition 37% of women who sought treatment in emergency rooms for violence-related injuries were domestic related.
Besides, male violence against women does much more damage than female violence against men? Women are much more likely to be injured than men and that women are 7 to 14 times more likely than men to report suffering severe physical assaults from domestic violence. As a matter of fact, more than 3 women are murdered by their partners every day?
What is insidious about emotional abuse is that you can't point to physical injuries that clearly show that someone is hurting you. All you have is a deeper and deeper pain that you cannot connect with the abuser and you can't figure out why. You wonder why you can't communicate clearly (because he misinterprets everything you say), or that you aren't nice enough. Is it because a nice woman would not mind a little teasing ?
For those of you, who are interested in getting more information on DV, visit;
Speaking Out Against Domestic Violence
Surviving Domestic Violence
Date and Domestic Violence Victims Anonymous
Here are some other facts:
At least 50% of the men who frequently assaulted their wives also frequently abused their children. Each year, between 2,000 - 5,000 children die each year because of domestic violence. Most victims of domestic violence allow themselves to be beaten, so that they want the abuse to end. They engage in various survival strategies to protect themselves and their children (i.e., calling the police and/or seeking help from family members). Another strategy is silence (ie taking a beating to keep the batterer from attacking the children).
As a result, most victims suffer from psychological effects (ie post traumatic stress disorder or depression), as a result of being constantly abused
When domestic violence involves children, it can either be direct and intentional or indirect and accidental. If it is direct and intentional then it is considered to be a deliberate and willful act that has been carried out with the purpose of injuring the child. If it is indirect and accidental then the damage results when a child lives with family violence. In this case, the youth is not the target of the violence, but must live with the pain and suffering which results from such experiences. This is why the terms domestic violence and family violence are interchangeable.
There are close to 1,500,000 incidents of domestic violence per year and that 1 in every 3 women has been domestically abused during their lifetime.
At least one-third of American women (31%) report being abused by a partner at some point in their lives. Furthermore, 25% of American women report being domestically abused and that 30% of Americans say that they know a woman who has been domestically abused in the past year. In addition 37% of women who sought treatment in emergency rooms for violence-related injuries were domestic related.
Besides, male violence against women does much more damage than female violence against men? Women are much more likely to be injured than men and that women are 7 to 14 times more likely than men to report suffering severe physical assaults from domestic violence. As a matter of fact, more than 3 women are murdered by their partners every day?
What is insidious about emotional abuse is that you can't point to physical injuries that clearly show that someone is hurting you. All you have is a deeper and deeper pain that you cannot connect with the abuser and you can't figure out why. You wonder why you can't communicate clearly (because he misinterprets everything you say), or that you aren't nice enough. Is it because a nice woman would not mind a little teasing ?
For those of you, who are interested in getting more information on DV, visit;
Speaking Out Against Domestic Violence
Surviving Domestic Violence
Date and Domestic Violence Victims Anonymous
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