Friday, June 1, 2007

Pay Per Post Direct - Blog Ads

Pay Per Post [PPP] recently turned on PayPerPost Direct, a service that allows advertisers to directly select and contact specific bloggers for reviews.

The advantage is that the advertiser gets to target their dollars more specifically, rather than across a couple of broad categories. For the blogger, however, this is a big change and improvement, especially as compared to ReviewMe, SponsoredReviews, and LinkPost

If you're already into blogging and blog ads or are have been considering it, you're probably familiar with all 3 of these services. A few weeks ago, one of the only ways to make money blogging for PayPerPost was to monitor the [Open Opportunities] and grab the ones you like before they're taken up. This requires you to check in regularly throughout the day and keep up with the oppurtunities, if you want to make something with these blog ads ... Given below is a breakdown of the commissions charged by each for providing a similar service:

ReviewMe: 50% - they take half of every payment, requiring the blogger to either set a much higher price for the advertiser, or give up a BIG chunk of change. Payment comes around the first week of the month.

SponsoredReviews: 35% - the model is similar, but not exact. The blogger bids on opportunities within a given range, and the advertiser selects the most effective spend of their dollars from the bids presented. Payment comes two weeks after the post is approved.LinkPost: 30% - 50%, depending on whether the blogger wants to be listed passively in their directory, or if the blogger wants LinkPost to direct opportunities to them. Payment comes by the 10th of the following month.PPP Direct: 10%. Payment is released immediately upon approval of the post by the advertiser.

Pay Per Post Direct is a new service from Pay Per Post. Generally in Pay Per Post, the bloggers select the blog ads that they would like to do and must go by the price set by the advertiser. PPP Direct gives advertisers the chance to choose and control where their advertising funds gets spenWhile the competitors charge between 50-100% markup on your post, PPP Direct charge only 35% for their self service model.

Now why should you install PPP Direct?

Basically you get to keep more of what you have earned.

In Pay Per Post Direct, the blogger sets his own prices and the reviewer selects from the bloggers in the directory. It's completely logical and seemingly inevitable, but it's still a really big deal. Basically, you get a widget from PayPerPost which you have to embed it somewhere prominently on your blog. Here, you shall put up a price for the advertisers that you shall blog for.

Say, you put up $100 blog ad . When, he clicks on that widget so that you blog on him and you get paid. Earlier you could only earn a fraction of that amount as this $100 was divided among so many smaller bloggers. If an advertiser is clicking on your badge on your blog you should be keeping the majority of the money, no giving it to someone else. PPP Direct cuts out any middleman in transactions that are driven by your blog. You can still participate in other marketplace programs if you want to, but it doesn't make any sense to pay so much when you are generating the advertiser lead.

But in this case, PayPerPost Direct takes in only 5-10 percent of the advertiser amount, and from that about half of that is gone for transaction charges to PayPal and stuff. So, you as a blogger get paid the maximum extent possible.

Think about it.






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