Blog marketing and the blogosphere

PayPerPost generates quite a pile per month in revenue from advertisers and it would be absurd to say that they are not doing quite well off financially… generally, they say market popularity is directly proportional to how well you are financials are.... ie., if you are not doing too well, there would be a lot of sympathisers and less critics and no donations and that kind of sort.... but if it is the reverse, dude.... you better get a new dress code in the office.... the rag picker style.....

Leaving that aside.... some info on Payperpost and blog marketing .....

PayPerPost.com basically is a pay – per – post site or a blog marketing site for bloggers or freelance writers seeking work and which lets you "pick" opportunities as per your blogs ratings. The opportunities are posted by advertisers and which Payperpost pay these guys to blog about and as per parameters set in the opportunity. Basically, they are asking these guys who like to blog for their opinion through article pieces.

The blog marketing offers are usually in the $5-to-$20 range but there are the odd ones as high as $150 to $500 as well, but your blog has to meet the prescribed requirements… After you write about the prescribed product or service, you collect the fee. Now, in such a circumstance why should anyone have a complaint…?

The problem started when sometime back.... The Los Angeles Times had uncovered a bit of nasty news on the blogging community that they were "whoring" themselves out... Obviously, some of the fellow bloggers were critical, saying that the industry is polluting the blog world and misleading consumers by blurring the line between advertising and unbiased opinion.

Personally, that was a bit too harsh.....

But guys, ie., freelancers who take assignments from the likes of PayPerPost, ReviewMe, Loud Launch and SponsoredReviews.com called this whole brouhaha overblown. They felt that the blog marketing services offered by these guys gave them a way to make that additional profit to keep their blogs going..

Then there are the authentic, hardcore bloggers who love the blogosphere and everything what it stands for. They love the transparency, its authenticity, honesty, and passion found on blogs and the ability to communicate openly. They enjoy the uniqueness in the media landscape, and as someone who started blogging early, would always be a part of these guys and may feel forced to take sides with them.

But what most of these guys overlook is that blogging is NOT what it was a couple of years ago. It is a business by itself ….. no more justifications required.

If a big company does it …it is called online marketing or PPC Marketing or there are tons of names and methods… but here this is direct blog marketing at its best.. Advertisers want info and you are being paid for writing it….

Likewise, if you want some service you allocate it to some professional people. Nowadays, if you visit any blog, the chances are that you’ll find at least 5 to 10 products/ services being promoted on the side bar of that blog. Does anyone have a problem with that ….. not that I know of…

Ofcourse, PayPerPost requires a personal touch from the people whom they hand out assignments to, and as long as these guys provide that, not to mention some good info on the topic, meet the necessary word count and include the necessary links....then they pay you on time…..

Not that I have been with them for long nor have I made a huge number of contacts and friends or planned my retirement with the income it tends to generate...

But then why should anyone complain ... it should be the other way round.... Mind you, this is a "sponsored post".... pun intended !