Tuesday, January 30, 2007

How To Write A Paid Review.

Paid reviews can be quiet controversial due to the hype they may create.

But if you would like to learn how to do it well and with great degree of professionalism do read
Andy Beard’s article, ..............a great example of paid review.

Elsewhere on his blog he offers few but very important points to consider before accepting a paid review:


  • Will your opinion be affected by the fact that you will be paid for writing a review?
  • Are you unbiased toward the product or service you are about to review?
  • If you are offering a criticism is it a 'constructive criticism'


  • While any one can come up with the points above, it is not so easy to put them into practice. If you go through the reviews that Andy wrote in the past, you can agree that he knows what he is talking about. To write this kind of review one needs to put in hours of research plus the time for compiling the review.




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    Article Courtesy..... My Affiliate Journey - Affiliate Marketing Blog by Vlad

    Thursday, January 25, 2007

    BrandMillion - Neuromarketing

    BrandMillion is a search site that rewards consumers for their brand awareness by giving a portion of its advertising revenues to consumers who search for a brand name advertised on the site.

    BrandMillion, brandmillion.com, are trademarks of Partheeva Technologies LLC. Partheeva is an Internet media and Web development company founded by Raj Lakkaraju. It is based in Madison, Wisconsin, USA.

    The concept basically links subliminal advertising and consumer behavior, creating a new concept mainly recognized as neuromarketing.

    Neuro linguistic programming or NLP was popular in the late 80s and 90s and is still an active player in marketing and advertising sectors. NLP was further popularized by Anthony Robbins

    Subliminal advertising is a technique of exposing consumers to product pictures, brand names, or other marketing stimuli without the consumers having conscious awareness. Once exposed to a subliminal marketing stimulus, the consumer is believed to decode the information and act upon it without being able to acknowledge a communication stimulus

    The interesting point is that actually, one doesn't need to have subliminal messages that flash across a screen. Even advertising in its current state can influence purchase decisions - why? Because hypnotic language is all around us. We as individuals have our own individual definition and opinion about those high-level and unspecific words - when we hear many of those long enough, our mind starts to wander about into different directions. This then is the time when hypnotic suggestions are possible.

    Although similar to neuro linguistic programming or NLP, in neuromarketing, it’s not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics research can be similarly be used. That is to say that “familiar brands evoke faster, more positive responses in the brain than lesser-known brands”.

    Neuroeconomics puts medical and marketing expertise into efforts to understand the consumer's mind. The concept is to better understand the minds and needs of people and accordingly create markets which are more oriented towards satisfaction of these needs. By doing so companies could avoid flops in launching new products or services

    At its launch on June 1, 2006, BrandMillion.com gave consumers a new way to think about brands and a new expectation from advertisers. That new expectation: “If a brand wants a position in my mind, I deserve to be paid for the space.”

    BrandMillion rewards consumers for their brand awareness by giving them rewards, including products for brand searches, and soon to come, a portion (20 percent) of its advertising revenues.

    The method for rewarding users seems quite odd. To put it in a nutshell, consumers are asked to enter a brand name into the site search. A search result of “Hurray, Brand not found" means the consumer's high brand awareness will earn him or her a reward when an ad is placed for that brand. Basic economic analysis suggests that an early user would be wise to search for thousands of brands and hope to be in the first position for some of them.

    It sounds easy, but consumers work for their brand awareness rewards. Tracking their rewards means clicking through on each of the ads, which gives advertisers an opportunity to reach consumers with additional brand messages. Consumers however must be 18 years old to receive rewards from their brand searches.

    Advertising on the BrandMillion site, provides businesses with the opportunity to reach consumers with brand image advertising and sales offers for the products and services that consumers have entered in the site search.

    Individuals, merchants, or agencies may submit an ad for a product or service that they offer. Following approval and publication on BrandMillion.com, a percentage of the ad value is rewarded to the consumer (a BrandMillion.com site user) with the first search record. The process repeats itself for subsequent searches and ad placements.

    We are aware that familiar brands evoke a more positive reaction in the brain than unfamiliar ones. Now consumers can earn ad dollars for their intellectual space, their minds.

    That is to say, advertisers buy space in other media such as television or magazines for external ads that allow them to achieve a position within the customers’ minds. What BrandMillion has done is to simply, and brilliantly, allow the ad money (reward) to continue to flow–directly to the consumer. Every incremental user, though, has a lower possibility of a quick reward.

    As the busier the site gets, the smaller the chance of a reward. The chances of winning any rewards reduce, if other consumers have entered the same brands earlier. Subsequently the entries are pushed further down on the list and one has to wait for future ad placements to earn a reward.

    In addition to the self-defeating nature of the reward system, the basic branding theory seems a bit flawed - rather than building brand awareness, BrandMillion requires the user to enter the properly spelled brand name.

    While I suppose that could reinforce brands that pop into the consumer’s mind, the brands that need help are the ones that aren’t at that level of awareness and this is where BrandMillion has to reinforce itself. Well, that is a different issue altogether.

    However, for more information on BrandMillion's Advertising Guidelines or to search for brands and earn rewards, visit www.brandmillion.com

    Sunday, January 21, 2007

    Write Ads From Home - Make Money Online

    Seeking Part-time or Full time workers who can work from home a few hours a week on the Internet

    No experience or special skills are required. .. All you need is a computer and access to the Internet. ..

    What you will be doing is typing online ads that you submit into online forms.

    This is a common advert you see nowadays... It sounded too good to be true ... So, I thought of giving it a try.

    I thought it was the usual "wouldn't you like to be your own boss and work directly from home ...

    But this process turned out to be interesting..

    In short, it is a system that practically runs on autopilot that will make you a great deal of money working for around an hour a day (once you set shop and get the hang of things !)

    Although I was not new to the concept of affiliate marketing, and in particular using pay per click search engines to promote affiliate programs, the thought of making thousands of dollars every month, sounded too good to pass off.

    But paying for clicks ? It sounded more like a way to spend money than to make it !

    Though skeptical, it was at least worth a try. The concept appeared simple.

    Choose a product - one that has an affiliate program.

    Set up an advertising campaign at a PPC search engine like Google and choose how much you want to pay per click.

    Write a three-line advertisement and add your affiliate link. Whenever anyone clicks through your ad and buys the product, you earn a commission.

    Start by conducting a few test campaigns and soon you would be having one or two showing results. Then draft a time frame and over that period of time, test a couple of campaigns for a whole range of affiliate products. It is likely that within a month, you could be having several profitable campaigns.

    Now this where some expertise is needed. The chances are without some guidance also, you could make money, but, it is not worth the risk

    It sounds easy and just about anyone, even your granny can do this

    While the concept is simple, getting your campaigns to run profitably takes some expertise.

    That's where Affiliate Adventure can help you.
    • It tells you exactly how to start this business and which mistakes to avoid from the very beginning

    • It helps you make money promoting affiliate programs on pay per click search engines

    • It shows you where to find those profitable affiliate products and affiliate programs

    • It helps you set up a pay per click advertising campaign that will result in high conversion rates.

    • It shows you how to discover secret niches that other affiliate marketers don't know about.

    • It shows you how to test a product thoroughly

    • It shows you fine-tuning techniques to make your campaigns profitable

    • It also helps you find FREE tools that will show you the exact keywords you should use

    If you intend using pay per click search engines, then you know already that you'll be spending quite a lot of money on advertising. So it's smart to invest in Affiliate Adventure that will put you on a fast track to profitable ad campaigns. In fact, this book will pay for itself in no time

    Now, get ready to make money online

    Saturday, January 20, 2007

    Make Money with Google Adsense

    Make Money with Google Adsense!

    Top Paying Keywords! $100 per click! You have seen these headlines, right?

    Are they real? Can one person clicking on you Adsense links really earn you a $100? Maybe, maybe not.

    Although Google Adsense and pay per click marketing through their Adsense adverts has become an essential part of most websites today.

    In fact, Google Adsense has revolutionized the pay per click market by using an innovative approach to advertising.

    There is no doubt that the Google Adsense program is one of the most successful affiliate marketing programs ever created, but can clicks on your Adsense links really earn you money? Yes, webmasters are making money with Google Adsense but how much, and how are they doing it is the real question.

    In the early days of the Internet, website publishers earned income through selling advertising banner space on their sites. Usually these banners would be designed to catch the eye of the consumer in an attempt to get them to click on it. The website would then receive a tiny profit from the click through.

    This was the standard way of generating advertising income until Google came up with Google Adsense.

    Ironically, today the main challenge currently facing the affiliate solution providers is the competition from [pay per click] PPC search engine marketing.

    You simply sign-up to use the [pay per click] PPC service and then, upon approval, you are able to choose the style of adverts to place on your website. This can be in the form of traditional banner ads or text links, in a variety of shapes and sizes. You also have the ability to manipulate the foreground and background colours of the PPC advertisements, allowing them to be blended into your sites style.

    Each advert you publish on your site has your own unique publisher id, allowing click throughs to be credited to your PPC account.

    So, what does Google Adsense actually do?

    Google Adsense is a program in which you get paid for targeting your readers to another websites product or service.

    A click through is measured when someone actually clicks on the hyperlink. A great many web sites now have Google Adsense ads employed. Google Adsense uses Google AdWords content and services in a display box that you place strategically on your website. Google AdWords customers pay Google a determined amount of money to place their ads. Google passes on around 60% of this value to Adsense users whenever an ad is clicked on.

    Since the popularity of Google has risen to such prominence, Adsense affiliates can make a good living, if they can deploy the Google Adsense box effectively on their website. In fact more and more webmasters are making credible PPC incomes through Google Adsense alone on their sites. In short, the greatest thing with Google Adsense is that you don't have to sell a thing.

    Google pays you every time someone clicks on the adverts that they place on your site. Google Adsense is easy to learn and it's possible to make anywhere from a few dollars to several hundred per day just by using little known techniques.

    Whenever the Google Adsense ads on your sites are clicked, the amount you get paid will vary, sometimes greatly. The amount you receive depends on topic of the ads and how much webmasters are willing to pay to receive the clicks.

    Let's say you have a goal of earning $100,000 a year from Google Adsense. Is that possible ? Let's see ... $100,000 divided by 365 = $274 a day. So your goal is to produce either:

    • 274 pages which earn $1 a day OR
    • 548 pages which earn 50 cents a day OR
    • 1096 pages which earn 25 cents a day

    Let's presume that you want to earn $1 a day per page.. for which you need per page

    • 400 visitors, 5% click-through rate (CTR) and average 5c payout, OR
    • 200 visitors, 10% CTR and an average 5c payout, OR
    • 100 visitors, 10% CTR, and an average 10c payout, OR
    • 100 visitors, 5% CTR, and an average 20c payout, OR
    • 50 visitors, 10% CTR and 20c average payout, OR
    • 25 visitors, 20% CTR and 20c average payout, OR
    • 20 visitors, 10% CTR and 50c average payout, OR
    • 10 visitors, 20% CTR and 50c average payout, OR
    • 5 visitors, 20% CTR and $1 average payout.
    Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day.

    You'd need 274 x 50 = 13,700 page views.. Does that sound too tough?

    If so, you'd better look for more profitable keywords and ways to improve your click-through rates.

    Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day.

    You'd then need 274 x 50 = 13,700 page views a day.

    Now, if you choose more profitable keywords and make $1 on average per page from, say, 10 visitors... ie., 274 x 10 = 2740 page views a day.

    It might look easier to achieve. If your average visitor sees 3 pages, you now need 913 unique visitors a day.

    Is that too tough to achieve in your niche? If so, create two sites, each attracting half that number, 456 unique visitors, a day.

    Can't achieve those click through rates and payouts?

    Then you'll either need more pages on your websites on more niche sites. I have seen click through rates varying between $0.05 and $300, so it obviously pays to do some research on popular keywords.

    Also keep in mind that some topics attract much higher payouts per click than others.

    For example, if your site is about topics such as debt consolidation or web hosting you'll earn much more per click than if it's about free things. On the other hand, if you concentrate only on top-paying keywords, you'll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply.

    While it could contribute a nice little chunk to your income each month, don't won't follow the lead of those whose sites earn only through Google Adsense.

    Mainly because there are times when their Adsense accounts are shut down by Google and they're left scrambling to replace lost income. So only use Google Adsense to supplement your affiliate marketing income and not replace it. Basically, it comes down to value.

    Value for you, and value for your visitors.

    This happens mainly because if you knowingly, or for testing purposes or even accidentally keep clicking on your own site's Google Adsense links once or twice, Google responds in a different fashion. Because, there are high chances that Google would a clamp on your Adsense account.

    So, personally, I feel it doesn't make sense to build an entire site around financial products so as to make a few bucks on Google Adsense clicks, when you can earn up to $40 for a completed credit card application?

    So, use Google Adsense to supplement your affiliate income and not replace it.

    Basically, it comes down to value. Value for you, and value for your visitors. It's important that visitors find information of value to them on your sites, and you can do that by offering balanced product reviews and articles on the related topic.

    If after reading your content, they're not interested in the product or service offerings, then perhaps they'll see an Adsense ad that captures their interest. So placing Google Adsense on your site is a strategy that will put money in your pockets even if your visitors don't buy.

    However, in the same way you need to be smart about choosing lucrative affiliate programs, you also want to do your homework when monetizing topics with Adsense.

    For example, one of the under represented niche topics with huge markets as a winner is 'snakes'.

    Although it's hard to believe, the term 'snakes' had 152,857 searches at Overture in January, and that's a pretty sizeable interest in 'snakes'.

    Now it's impossible to fathom who could be interested in such a market?

    Kids looking for snake pictures for a school project?

    People wanting to buy snakes or someone who wants to visit Snake River?

    What are you going to sell? Snakes? The game, 'Snake'?

    A $10 book on which you make a 15% commission?

    A $60 poster from allposters.com on which you earn a 30% commission seemed to be the best bet, but how many people want to pay $60 for snake posters?

    Now, that's not enough interest or commission potential to build a site around 'snakes'.

    So, how about incorporating Adsense to boost potential profitability?

    Well, search Google for 'snakes' and see what comes up in the Google AdWords column?

    ZILCH! NADA!

    If you want to monetize with Google Adsense, you have to pick topics whose AdWords advertisers spend mega-bucks per click. How do you figure out what those topics are?

    Easy!

    If you haven't already done so, open up a Google AdWords account and create a new campaign. Add a list of keywords (one niche topic at a time), then click on 'estimate traffic'. The resulting page will show you the average cost per click for each keyword. Make note of the most expensive words in that list and optimize your pages for those phrases, and that's how you'll really profit with Google Adsense

    Yes there is money to be made with Google Adsense and top paying keywords can make you more but don't get ripped off by paying too much for some "magic list".

    You can find the above principle highlighted clearly below

    KeywordCost Per ClickClicks/DayCost/Day
    insurance$17.4149,893.5$868,645.81
    credit$8.6725,705.0$222,862.34
    auto insurance$29.486,453.0$190,234.44
    travel$5.0235,084.5$176,124.19
    mortgage$13.0312,172.0$158,601.16
    loans$9.3813,966.5$131,005.77
    home insurance$18.756,152.0$115,350.00
    cars$3.9026,198.5$102,174.15
    debt$9.1711,104.5$101,828.26
    furniture$1.7657,463.5$101,135.76



    The above information has been "borrowed" from XEDANT.COM

    I strongly suggest you visit them, for a detailed breakdown of this awesome list.

    It just goes to prove the fact that, keyword prices result in ZERO profit if there are no clicks?

    It's cost/day (keyword price X clicks/day) that makes you rich AND not the keyword price itself.

    The amazing thing about the Adsense advertising system is how one simple change in positioning of your ads can have a profound impact upon the earnings you receive from it.

    The average CTR by Ad Format, they say is

    FormatCTR
    336 x 2807.46%
    300 x 2505.58%
    728 x 903.16%
    120 x 2402.99%
    160 x 6002.44%
    120 x 6001.33%
    468 x 600.53%


    The above table makes some sort of sense, which ad format you should be using for managing Adsense ads...

    Now this is not all.. you have to learn to how to position the Ad Blocks properly.. You will also subsequently realize that

    • the 468 x 60 format is not as effective as the square box (250 x 250)
    • the ads should be inside the page rather than in the upper part
    • the colors of the ads should be similar to the colors of the website
    • it is profitable to create pages targeting high-paying keywords
    • the link ad unit is equally, if not more effective
    • it is effective to shift ads constantly to gauge the most profitable sequence
    • a google search box also should be added (although not a must)
    • ore information regarding positioning can be found at the below link

    http://www.problogger.net/archives/2005/03/02/positioning-your-adsense-ads/

    You can also visit the AdSense Help Center for more Optimization Tips.. their link is given below..

    https://www.google.com/support/adsense/bin/static.py?page=tips.html

    Now I know of geeks, who have included a small program in their page, which makes the Adsense ads, constantly switch positions in line with entry and re-entry of the same IP address and other factors.. Don’t ask me how they do it, but logically it shouldn’t be too difficult, I guess a class or css file should be able to do it.

    More info on this is available at below link;

    http://www.johntp.com/2006/06/29/adsense-ad-positioning/

    Now for some of the don’ts with Adsense ads

    http://www.johntp.com/2006/06/21/sexy-adsense-ads/

    A special thanks to Rosie Gardner and Allan Gardyne for their valuable contributions and advise.

    All said and done, placing Adsense pay per click adverts is a practical approach to make money using Google Adsense.




    Monday, January 15, 2007

    Adminder - Online Advertising

    Ad tracking services are used to track the progress of an advertising campaign.

    It is one of the most powerful tools to keep track of the progress of your ad campaigns. The service tracks an ad during the entire duration of the campaign process. Continuing an ad campaign without knowing the response it generates would be a futile exercise.

    This service tracks your entire campaign in a systematic way. It keeps a track of the number of emails opened and links clicked on by the audience. Measuring the success rate of your email campaign tells the amount of mails being read. This gives you an indication whether your email campaign is a success or a failure.

    The service also keeps track of the number of person who responded to your ad. This will give you the figure of the number of people who read and respond to your ad. You can then measure the success rate of your campaign and see if it is viable to your business or not.

    The software tracks and tells you which text attracted the maximum number of responses. You can then design your next campaign taking this factor into consideration. Next time you will know what type of ad generates responses and then you can work accordingly.

    Ad trackers can immensely benefit your business. If you find that a particular ad is not working out as desired, you can always withdraw it. You can see what changes need to be made. In your fresh campaign if you incorporate these changes then you will definitely gain the desired results.

    Adminder can Track, Edit and Manage hundreds of your promotional campaigns with ease! It tells you how many people come to your website from each traffic source so you can know which ad campaigns actually work.

    It reveals on a step-by-step basis, strategies on how to double your business and profits each month. Basically, it gives you a detailed version on your site visitors and where they come from so that you can make a better analysis. It costs, if I remember well about $49. Besides, they also have a two week, free test period (and you don't have to reveal your credit card details)

    In short, it stands in a league of its own among professional solutions for ad tracking.

    To help your business prosper, it is a must that you track the result of any advertisement campaign you undertake. Hence it is important that you have the best ad tracking services.


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    Sunday, January 7, 2007

    Online Dating - Dating And Relationships

    Online Dating Services is one of the most lucrative and exciting business and personal opportunities flooding the internet today.

    However, this is an area, I was always apprehensive about.

    Not because of its money making potential but due to a personal experience.

    Call it sour grapes - but the actual reason is that I am rather piqued is by the fact of chatting through a computer / webcam.

    With webcams, you could literally interact with one another so well.

    Well, then what's my problem ?

    Unfortunately, I joined a site some time back, only have to my friend on the other side remove her clothes as she claimed that it was rather hot out there. Now this is a common situation. Eventually, I did switch the machine off, although reluctantly !

    Now this is not an example to start dating online, nor deter them from doing so.

    You have to come to terms with the fact its enormous potential in the market. As a result dating affiliate programs are also one of the most sought after ones.

    There are numerous, dating and personals sites out there and if I guess correctly, most of them are doing quite well

    The word online dating and adult dating all have very high search rating, ie., they are one of the most sought after search words. You check this with any top keyword provider, say, word tracker who provide you a weekly report on the top keywords based on search extraction, and see the number of dating online and adult terminology, you would be taken aback.

    Online Dating is certainly one of the only verticals producing serious profits for both large and small online businesses. "The Personals / Dating category held its position as one of the largest paid content category above Business / Investment Content, with $400 million plus in revenues, with an average 20% increase every year.

    Studies show that dating revenue shot up as much as 75% last year alone, and is targeted to grow well beyond expectations. Now what more can you say !

    The Personals and dating affiliate program revenue potential has a high rate of return. In short, the opportunities available for anyone with a website are enormous. So, how can you take advantage of this?

    You can either SIGN UP for any of these programs, and then by using their existing dating engine, build a dating website and watch crazy singles flock to it !

    In affiliate jargon, it serves as a revenue fuel for new dating sites, or just as a value added addition to your current site. Large or small, every site or webmaster can profit from partnering with these sites

    In plain language, it is exciting, new, and fun content to capture the attention of existing and new members.


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